Nationwide Moves to One Brand

Nationwide Mutual Insurance Company announced today that it will align its products and services under its most recognizable brand—Nationwide.

 

The company, which currently operates under multiple brand names – including, but not limited to Nationwide Insurance, Allied Insurance, Harleysville Insurance, Nationwide Financial, Scottsdale Insurance, Crestbrook Insurance and Veterinary Pet Insurance – is moving to a one-brand approach to leverage its diverse product portfolio, financial stability and business relationships more effectively.

 

“This is an exciting time for Nationwide. We’re a company that has a much larger footprint than most people realize,” said Nationwide Chief Executive Officer Steve Rasmussen. “Nationwide is in all 50 states and features more products and solutions than our competitors, but customers in many areas aren’t aware of our strength, offerings and size because we feature so many brands that can appear to be unrelated. Updating our mark and going to one brand will allow customers to find us when they’re looking for solutions, both now, and in the future.”

 

To highlight the shift to one Nationwide brand, the company is introducing an updated version of the Nationwide N and Eagle brand mark that harkens back to the company’s heritage and the famous 50-year-old tag line, “Nationwide is on your side.” The refreshed N and Eagle brand mark will be introduced in the marketplace beginning this week, replacing the blue frame.

 

“We’ve used the N and Eagle as a visual element in our Join the Nation campaign, and feedback revealed that this memorable feature still resonates with members, agents, producers and the general public,” Rasmussen added. “The Nationwide brand is the core and embodiment of who we are as a company, and research shows it is our best-known asset. We plan to leverage this asset to shine the spotlight on all of the products and solutions we offer.”

 

Nationwide will transition to the new brand look, for the most part, over the next 18 months. It will impact everything, including advertising assets, branding on and in company-owned real estate, digital platforms like Nationwide.com, sales collateral, agency signage and various other communications channels.

 

On Sept. 4, Nationwide’s new NFL advertising, featuring Denver Broncos quarterback Peyton Manning, airs and will reflect the new brand mark. The company will also feature the refreshed brand mark on Dale Earnhardt Jr.’s No. 88 car at the Richmond International Raceway NASCAR Sprint Cup Series race on Sept. 6.

10 Tips for Staying Healthy at Work

At Nationwide, we know being healthy is important. Recently, we earned Gold Level HealthLead Workplace Accreditation for our healthy workplace because of our associates’ commitment to make living a healthy life a priority.

 

It’s not always easy to stay healthy if you work at a desk all day, so we’ve put together 10 great tips to stay fit at work.

 

1. Find ways to fit a few more steps into your day – and do it. To move a little more, park farther away, take the stairs or map out a walking route.

 

2. Wear a pedometer or other activity-monitor. Studies show when you track, you walk more. Know your baseline and then try to increase over time to 10,000 steps a day.

 

3. Buddy up. Find a co-worker to help motivate you to reach your goals.

 

4. Take advantage of work or community resources, like health screenings, nearby parks and wellness discounts.

 

5. Plan out your lunches and snacks for the week. Make more informed decisions by checking food labels and nutrition information.

 

6. Avoid the drive-thru. Pack a healthy lunch instead.

 

7. Look for new ways to go to places you frequent most. Just by tweaking your route, you can often double your steps or add in a staircase.

 

8. Create mini-challenges in your work group. Challenge coworkers to eat breakfast for a week, add in a serving of vegetables or floss daily.

 

9. Traveling? Don’t give up your routine. Plan ahead for meal options and stay hydrated. We often substitute food when we aren’t hungry, but are actually thirsty.

 

10. Track your food intake by writing in a journal or using a smartphone app. Tracking your food consistently improves weight loss success.

 

Now that we’ve given you our best tips, we would love to hear yours. What tips do you have to stay healthy at work?

Denver Broncos, Peyton Manning to Join the Nation

Left to right: Denver Broncos President, Joe Ellis, Nationwide’s Chief Marketing Officer, Matt Jauchius and Broncos quarterback Peyton Manning

We joined forces with the Denver Broncos and their starting quarterback Peyton Manning.

 

“I’m excited about my new partnership with Nationwide,” Manning said. “I view myself as more than a football player just like Nationwide is ‘More Than A Business.’ Together, we can help people successfully plan for the future and give back to the community.

 

“I’m partnering with Nationwide because it is a company that puts people first. To me, that’s what On Your Side means. I’m very proud to be a member of the Nationwide team.”As a part of the multi-year agreement, Manning will work with us to support consumer and business offerings in the auto, home, life and retirement categories.

 

“We’re proud to welcome Peyton Manning and the Denver Broncos to the Nationwide family,” said Matt Jauchius, chief marketing officer for Nationwide Insurance. “There are a lot of great athletes in America, but only a select few truly connect with the American public. Peyton Manning is one of these special individuals. Partnering with him will have a positive impact on our business and bring great pride to Nationwide agents, members and associates. It’s a great fit for Nationwide.

 

”We will have a multi-year marketing agreement with the Denver Broncos Football Club.

 

“We’re also excited to work directly with the Denver Broncos. Broncos fans are passionate and loyal and we’re eager to connect with them and demonstrate that On Your Side is much more than a jingle,” Jauchius said.

 

Click the link to watch the full press conference here and stay tuned for brand-new advertising featuring Peyton Manning this fall.