Monday, September 29, 2014

Tired of Driving in Circles? Check out These Parking Apps

Innovative smart phone apps are helping to solve a major headache for drivers: Finding a parking spot that’s available and affordable. Conversely, owners of parking spaces are renting out their in-demand real estate when they don’t need it or when they want to make extra money. The whole idea is a win-win, isn’t it? If done right, it can be.
 
Want to rent out a private driveway or garage space? A growing number of apps are making it easy to find a convenient and affordable place to park your wheels.
 
Parking Panda lets companies and individuals list a parking space for free. When someone makes a reservation, a 20% transaction fee is assessed. Drivers can search real-time listings in over 40 cities and save as much as 70% with Parking Panda. Renting a spot can be done daily or monthly, and spaces are guaranteed – even if a garage sells out.

Other parking apps doing it right

ParkWhiz: Using a prepaid booking system, parking owners are able to advertise their spaces, get exposure and earn money for the use of their spots. Drivers can search for open spaces by location in real-time. Prices, amenities and customer reviews are available.
 
JustPark: Owners can list a parking space with photos and a description. When it’s booked or there’s an inquiry, they receive an email and text message. Drivers can search by date, distance and type of parking to search from thousands of spots that can be rented for 30 minutes to a year.
 
SPOT: This new app, which launched this summer, allows owners to advertise spaces for free and choose a payment method. Drivers search by city to find available spots that can rent for an hour, day, week or month.
 
ParkMe: Geared towards companies and venues, ParkMe displays available parking options and uses its ParkMe Operator Dashboard to update rates, hours of operation and payment types. Drivers can filter by location, vehicle type and length of time. They may also reserve a spot two weeks in advance.
 
According to a 2013 survey conducted by the International Parking Institute, many people believe the future of parking is mobile parking apps. What do you think?

Monday, September 22, 2014

Innovative Technology Aims to Detect Drowsy Driving

 
Driving drowsy is an accident waiting to happen – causing more than 100,000 auto accidents and 1,550 deaths each year, according to the National Highway Traffic Safety Administration.
 
In response, carmakers and tech companies are developing technology to detect tiredness in drivers.
 
Volvo is researching a system that uses dashboard sensors to recognize if a driver is inattentive. The sensors monitor the driver’s head position and angle, the direction of their gaze, and how open their eyes are. The data is then relayed to the car’s Lane Keeping Aid and Collision Warning with full auto brake to alert the driver.
 
Ford’s Driver Alert System, featured in its Fusion Hybrid model, uses a forward-looking camera to identify signs of driver drowsiness, such as drifting between traffic lanes, and triggers a two-stage warning system.
 
Mercedes-Benz’s ATTENTION ASSIST determines driving style by analyzing more than 70 factors in the first few minutes of a drive, including steering movements, interaction with the vehicle’s controls, and even wind and road conditions. If it all adds up to driver fatigue, ATTENTION ASSIST sounds an alert.
 
Volkswagen’s Fatigue Detection system also analyzes driving characteristics after 15 minutes of driving to calculate a fatigue estimate. If the system determines the driver may be drowsy, it shows a warning in the Multi-function Display and sounds a signal.
 
Toyota Pre-Collision System with Driver Monitor focuses on the movement of the driver’s head. It projects the possibility of a collision based on how long the driver turns their head away from the road. First, a pre-crash warning alarm sounds; if the situation persists, the system will briefly apply the brakes.
 
Tech companies are in the game, too. DriveSafe, specifically designed for Google Glass, uses an algorithm to calculate your fatigue level based on factors such as the number of times the driver blinks and the angle of the driver’s head. DriveSafe then sounds off an alert signal to grab your attention and provides nearby location options for you to pull over.
 
Researchers in the UK are testing a sensor system built into the fabric of a car seat that monitors a driver’s heart to determine focus and alertness, and signals them to pull over if drowsiness is detected.
 
These technologies may help protect drivers and passengers, but these features are all supplemental to the driver’s own judgment. It’s up to the person behind the wheel to be responsible and not drive while tired.

Monday, September 15, 2014

Four In Five Women Take Social Security Early

Maximizing benefits key to enduring financial challenges in retirement but just 3 percent of women do
 
More than four in five women elect to take their Social Security early, which locks in a lower payment for life, but provides immediate income. Despite that many of those retirees say financial problems have taken the shine off what are supposed to be their golden years.
 
Social Security can represent up to 40 percent of the total income Americans receive throughout retirement. However, according to a survey by the Nationwide Retirement Institute SM, only 15 percent of women waited until their full retirement age and only 3 percent took it late. Women who don’t maximize their Social Security benefits can miss out on hundreds of thousands of dollars of retirement income.
 
“There are many reasons women take Social Security early. Some mistakenly believe taking it earlier will result in more money over the long run, while others may have been forced into retirement early and need the money,” said Shawn Britt, director of advanced consulting for Nationwide.
 
Women who took their benefit early report an average monthly payment of $1,025. Those who collected it at their full retirement age have an average $1,270 monthly payment. Of the 471 women surveyed by Harris Poll on behalf of Nationwide, only 10 delayed collecting their benefit until 70. They report an average monthly payment of $1,630 (or 59 percent more than if they had taken it early).
 
“Many people are not aware of the different options available for taking Social Security income. For example, married women might think about having their husband file and suspend, which will still allow the wife to collect spousal benefits,” Britt said. “The husband will then wait to age 70 to take his. That way, if he dies, she ends up with a much higher payment as a widow.”
 
“Too many spouses think they can’t do this because they still work. That’s a huge mistake and you can’t go back to correct it later and get that money back,” she added.
 
Filing early also makes sense if you’re in poor health and don’t expect to live long. But more often than not, the decision is tied to an incorrect expectation about longevity or fear of Social Security running out of money.
 
“Many people file early because they think ‘once I am in the system they can’t kick me out.’” Britt said. “Others miscalculate how long they have until they breakeven. Many think it’s 85, but for many people it is around 80.”
 
The fact is life is long – especially for women. Women’s average life expectancy is 86, with one in four reaching 92. That’s a long time to rely on savings, so maximizing retirement income is crucial.
 
In the survey of 471 women aged 50 or older who are either already retired or plan to retire in the next 10 years -- only 29 percent say life is better than before retirement and 28 percent say life is worse. For those who say it’s worse, most say it’s due to lack of income in retirement and higher than expected cost of living expenses.
 
Since Social Security benefits are based on average earnings over the best 35 years of a career, women are often penalized for leaving the workforce to raise children or care for a parent.
 
“Some women have to retire early to care for an elderly parent who has no long-term care coverage,” Britt said. “Women caregivers are two-and-a-half times more likely to end up in poverty and five times more likely to depend primarily on Social Security for income.1
 
“Having children and being a caregiver can cost women $565,000 in lifetime earnings; plus $25,400 in Social Security benefits and $67,000 in pension benefits2,” Britt said. More than 2.6 million women over the age of 65 lived in poverty in 2012, according to an analysis from the National Women’s Law Center.

Work with an advisor

Women not working with a financial advisor are nearly three times as likely than those who do to say their Social Security payment was less or much less than expected (37 percent vs. 13 percent). Yet, only 33 percent of women work with a financial advisor. “Women who work with an advisor are more likely to receive good advice on optimizing Social Security,” Britt said. “If you have the ability to sacrifice a little for a few years it is worth it. Maximizing benefits will result in less chance of outliving other income sources and reduce the chance of not being able to maintain your lifestyle.”

Methodology:

The 2014 Social Security Study was conducted online within the U.S. by Harris Poll on behalf of Nationwide Financial between Feb. 27 and March 4, 2014. The respondents comprised a representative sample of 471 U.S. women aged 50 or older who are either retired or plan to retire in the next 10 years. Results were weighted to the U.S. General Online Population of adults by race/ethnicity, education and region. Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. Because the sample is based on those who were invited to participate in the Harris Poll online research panel, no estimates of theoretical sampling error can be calculated.
 
[1] American Association for LTC Insurance, January 2013
[2] Minnesota Women’s Press, Take time to make long term care plans, November 2013.

Monday, September 8, 2014

Nationwide Moves to One Brand


Nationwide Mutual Insurance Company announced today that it will align its products and services under its most recognizable brand—Nationwide.
 
The company, which currently operates under multiple brand names – including, but not limited to Nationwide Insurance, Allied Insurance, Harleysville Insurance, Nationwide Financial, Scottsdale Insurance, Crestbrook Insurance and Veterinary Pet Insurance – is moving to a one-brand approach to leverage its diverse product portfolio, financial stability and business relationships more effectively.
 
“This is an exciting time for Nationwide. We’re a company that has a much larger footprint than most people realize,” said Nationwide Chief Executive Officer Steve Rasmussen. “Nationwide is in all 50 states and features more products and solutions than our competitors, but customers in many areas aren’t aware of our strength, offerings and size because we feature so many brands that can appear to be unrelated. Updating our mark and going to one brand will allow customers to find us when they’re looking for solutions, both now, and in the future.”
 
To highlight the shift to one Nationwide brand, the company is introducing an updated version of the Nationwide N and Eagle brand mark that harkens back to the company’s heritage and the famous 50-year-old tag line, “Nationwide is on your side.” The refreshed N and Eagle brand mark will be introduced in the marketplace beginning this week, replacing the blue frame.
 
“We’ve used the N and Eagle as a visual element in our Join the Nation campaign, and feedback revealed that this memorable feature still resonates with members, agents, producers and the general public,” Rasmussen added. “The Nationwide brand is the core and embodiment of who we are as a company, and research shows it is our best-known asset. We plan to leverage this asset to shine the spotlight on all of the products and solutions we offer.”
 
Nationwide will transition to the new brand look, for the most part, over the next 18 months. It will impact everything, including advertising assets, branding on and in company-owned real estate, digital platforms like Nationwide.com, sales collateral, agency signage and various other communications channels.
 
On Sept. 4, Nationwide’s new NFL advertising, featuring Denver Broncos quarterback Peyton Manning, airs and will reflect the new brand mark. The company will also feature the refreshed brand mark on Dale Earnhardt Jr.’s No. 88 car at the Richmond International Raceway NASCAR Sprint Cup Series race on Sept. 6.

Monday, September 1, 2014

'Jingle' to Premiere on September 4th During Thursday Night Football

Leveraging one of its most powerful branding assets, Nationwide unveiled its first television advertisement featuring Denver Broncos quarterback Peyton Manning. The ad, titled “Jingle,” will debut during Thursday Night Football on Sept. 4 and will run throughout the National Football League season.
 
“Jingle” shows Peyton’s light-hearted side as he incorporates the widely recognized “Nationwide is on your side®” jingle into various aspects of his daily routine.
 
“Everywhere we go, people sing the ‘Nationwide is on your side’ jingle. As we developed this ad, we wanted to convey the familiarity of the jingle in a manner that attracts attention in a light-hearted way,” said Matt Jauchius, chief marketing officer at Nationwide.
 
“Jingle” is part of the company’s integrated Join the Nation national marketing campaign and will feature the Nationwide N and Eagle brand mark, unveiled on Sept. 2.
 
The 30-second spot was developed in partnership with Ogilvy & Mather Advertising of New York.